A lot of personal trainers and fitness business owners might question the significance of the green lock next to sites they view on internet. It has been a growing importance for website holders to get, as it shows site visitors that it is secure as well as removes the now so evident warning displaying that your website is untrusted, even though you personally know that it is perfectly safe.
The key technology that makes your website secure is SSL which ultimately puts that extra ‘s’ onto your URL. You might say what is SSL or you may have heard it from another person, but to put it simply, the extra "s" means your connection to your website is secure and encrypts any data visitors enter, ensuring it is safely shared within your website.
SSL stands for Secure Sockets Layer and instead of rephrasing a definition of what SSL is, like many other websites do, we will breakdown the definition into a clearer way.
When you land on your fitness page that has a login/signup form or even a purchasing portal, after that form is filled-in and you hit submit, the information you just entered can be intercepted by any hacker on your unsecure website. However, if your website does not have any of these features, then it is not necessary to have a SSL certificate as no personal information is being passed throughout your site.
This information which could be anything from purchasing details to personal information, can be easily intercepted by a hacker. They use listening software which they place secretly on your unsecure website. This software is able to pick up keystrokes from the visitors of your website as they enter information, which is then sent back to the hacker.
However, when your website is encrypted with SSL, your browser will form a connection with another server, then look at a SSL certificate issued by a provider, then bind together your browser and the server. This binding connection is secure so that no one besides you and your website can see or access what you type into your browser.
This connection happens immediately, and in fact a lot of people have suggested it is now faster to connect visitors to a secure website rather that an unsecure one. So when visitors go to your fitness website, they will instantly have a secure connection to your site using SSL, and now you don’t have to worry about important information being intercepted.
So now you might be asking, how do you install an SSL certificate to secure your website now?
The first step is to determine what type of certificate you need. For example, if you host content on separate domains/subdomains it may mean that you need different SSL certificates, but for most, a standard single SSL certificate will cover your content. The cost of SSL certificates varies from the different types of certificates to the domain provider you have. Many domain providers sell SSL certificates for around $100/year for a basic single certificate, but if you need a certificate which allows for multiple subdomains it will cost around $200/year.
So next time you see that little green lock next to your URL, ask yourself the question, will this protect and secure my clients personal and financial details. For further enquiries about SSL certificate installation, feel free to contact PT National’s IT support team - firstname.lastname@example.org
Author Giuliano – Junior Software Developer