As an exercise therapist I raise awareness. I cannot count the number of clients that I treat who need to be educated on correct sleeping positions and how their sleeping position in turn affects poor biomechanics and causes pain throughout their given day.
Very little has changed in bodybuilding training principles since my time as Mr Australia. Besides the development of resistance training equipment and supplementation, the fundamentals are built on the FITT principle including Frequency, Intensity, Time, and Type of training. Within this includes the rest between sets, cadence of repetitions performed, training split, volume of training load, and order of exercises performed.
Creating a service that best meets the needs of your clients requires a great deal of strategic design, collaboration, trial and error, and a leap of faith. The first and foremost position to start with when developing your fitness business or re-designing your current business is to ask 5 whys?